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About GTM

GTM

About GTM

Use a shared website project for research, visibility analysis, and marketing drafts.

Hast GTM is the marketing and growth module within Hast AIP. A website becomes a project whose company and product context supports research, GEO, technical analysis, and content tasks.

After you enter a website, GTM reads it, organizes company and product information, and provides performance, SEO, AI brand mention, and traffic analysis. You can also generate X posts and article drafts.

Marketing use cases

After launching a website, teams need to understand how the product is perceived and identify site issues before deciding what content to add. GTM puts these tasks in one project to help plan the next step.

  • Organize positioning, target customers, and competitors for research and writing.
  • Inspect search, website performance, and AI brand mentions to identify questions worth investigating.
  • Prepare articles and social drafts from project context, review them, and use them in your own channels.

Shared context for research and content

Project context includes website information, company profiles, and documents, reducing repeated explanations of the product, audience, and brand voice.

After initialization, check the facts. When positioning or site content changes, refresh context before generating new analysis or drafts. See project management and company analysis.

Inside a project

AreaPurpose
Company and website informationProducts, brand voice, competitors, marketing documents
SEO and PerformancePageSpeed results for mobile and desktop
GEOBuyer questions and brand mentions in model answers
TrafficWebsite traffic after Google Analytics authorization
Agents FeedX posts and article drafts for review
Growth AgentAsk about the project or start supported operations
Run activityBackground task status and events

Start with a website

Follow the quickstart. Check website and company facts after initialization before running content tasks.

Rerun setup to update website context. New analysis and content require their background jobs to finish; a queued job is not a completed result.

Act on analysis

  1. Check company, product, and audience information.
  2. Choose Performance for speed and SEO, GEO for AI mentions, or Traffic for visits.
  3. Generate articles or X drafts, then verify facts, links, and brand language.
  4. After publishing or changing your site, inspect changes in later analyses.

Traffic requires Google Analytics. Review generated content; publish X drafts using the provided composer link. PageSpeed reports findings, while website fixes must be made in your own site project.

Operate through Growth Agent

Use Growth Agent to ask questions while reviewing context and start supported refresh, analysis, or content operations. Check background progress and output in run history.

See the Hast GTM product page for more.

Meet HastLearn about Hast AIP, Hast Agent, Hast GTM, and delivery with the FDE team.About AIPConfigure Agents and connect business systems using the FDE delivery workbench.Create your first AgentConfigure, save, and debug an Agent without external services.Configure and manage AgentsSet responsibilities, models, and capabilities, and maintain the active configuration.Manage SkillsWrite, import, and select the skill files used by Agents.Add a knowledge baseIndex URLs or files so an Agent can retrieve information from them.Manage business secretsStore credentials and bind them to Agents without exposing real values in examples.Connect business toolsLet Agents call HTTP services with explicit inputs and authentication.Configure long-term memoryChoose what memory an Agent can read and where new memory is written.Debug an AgentTest saved configurations, conversation continuity, and tool results.Import, export, and copyReuse configurations and recheck resources and credentials after migration.HTTP integrationInvoke an Agent from your server, continue conversations, read replies, and stop execution.MCP integrationConnect external Agent clients to AIP tools with a Public API Key.About Task AgentPlan, execute, and deliver complete tasks with tools, files, and lasting context.Complete your first taskSubmit a request, review the plan, and inspect the final output.Plan, execute, and manage conversationsRefine plans, stop execution, and manage conversation history.Upload, view, and download filesProvide inputs and keep the files created by your tasks.Connect apps and configure capabilitiesAuthorize external apps and maintain context across tasks.Create scheduled tasksSet recurrence and timezone, then inspect each run's result.Task Agent troubleshootingCheck access, connections, task state, and files.API quickstartCreate a key, submit a task, and read execution results.Event streamingRead SSE frames, resume after disconnection, and interpret Event v2.API referenceExplore public endpoint parameters, authentication, and response schemas.About GTMUse a shared website project for research, visibility analysis, and marketing drafts.Create your first GTM projectEnter a website, wait for initialization, and inspect the first results.Manage projects and website contextSwitch projects, refresh site information, and manage project settings.Company analysis and project documentsReview product, competitor, and marketing context before content tasks.SEO and website performanceRead PageSpeed reports for mobile and desktop.AI brand mentionsInspect buyer questions and whether model answers mention your brand.Connect Google AnalyticsAuthorize an account, choose a GA property, and inspect traffic reports.Generate and publish X draftsCreate posts, review previews, and finish publishing on X.Generate article draftsSet style, language, and audience, then review and copy Markdown.Use Growth AgentRead project context or start supported background operations in conversation.Run status and troubleshootingCheck queueing, dependencies, and results without treating unfinished work as missing data.Plans and usageCheck access, consumption, and billing for the current Profile.